Sponsorships & Community Support

We’re Proud to Back Local.

At Keen As Tyres, we believe in supporting the communities that support us.

From rural events and school initiatives to agricultural days, local sports teams and driver education - we’re all about backing the people who keep South Canterbury and North Otago moving.

We’re not a big franchise with a national marketing budget.
We’re a family-run business, built local, and that means we choose our sponsorships carefully so they genuinely make sense for everyone involved.

What We Look For

When reviewing sponsorship requests, we consider:

✔ Alignment with our rural, agricultural and fleet customer base

✔ Strong community impact

✔ Clear visibility and brand exposure

✔ Opportunities for genuine partnership (not just a logo in tiny print)

✔ Events or initiatives that reflect our values, hardworking, local, and community-focused

We especially love supporting:

✔Rural and agricultural events

✔School programmes (particularly around vehicle safety)

✔Community initiatives in South Canterbury & North Otago

✔Local sporting groups with strong community reach

A Partnership - Not Just a Donation

We see sponsorship as a partnership.

That means we’re keen to understand:

✔Who your audience is

✔How your event reaches our target market

✔What advertising or exposure is included

✔How we can add value beyond just writing a cheque

Whether that’s signage, bringing the fleet truck along, running a tyre safety workshop, or promoting your event to our audience, we’re always up for creative ideas that benefit both sides.

Before You Apply

Because we receive a number of requests throughout the year, we’re not able to support every application.

We prioritise initiatives that:

✔Clearly overlap with our customer base

✔Provide meaningful visibility

✔Strengthen genuine community relationships

If that sounds like a good fit, we’d love to hear from you.

Submit a Sponsorship Request

Please complete the form below with as much detail as possible.

👉 HERE

We review requests regularly and will be in touch once we’ve had a chance to look over your application.